Payless experiment shows people will pay more for brand name
Payless pranks customers, debuting luxury 'Palessi'
Payless Boosts Value Of Products With Brilliant 'Palessi' Stunt
Payless' Upscale 'Palessi' Stunt And The Power Of Branding
CAN CNN @ @CNN Payless opened a fake pop-up store called "Palessi" in a LA and
Payless, a low-cost shoe retailer, opened a fake luxury shoe store called " Palessi" and filled it with the brand's inexpensive footwear. ... | Instagram
Payless marked up discount shoes to $600 at luxury event 'Palessi'
Payless ShoeSource's Palessi prank | Himanshu Srivastava posted on the topic | LinkedIn
Palessi Câmpulung
Payless experiment shows people will pay more for brand name
Payless pranks VIPs with bogus label Palessi, sells discount shoes at luxury prices
These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions | PR Week
Why Did People Pay $600 For a Pair of $20 Payless Shoes? | Psychology Today
derek guy on X: "In 2018, the discount shoe retailer Payless bet that most people couldn't. They pulled off an elaborate prank, where they started a luxury shoe brand called Palessi (designed
Payless gets influencers to pay hundreds for their footwear in fake luxury store gag
Palessi | Campaign | THE WORK
How Payless — disguised as a pop-up called Palessi — duped the L.A. fashion crowd - MarketWatch
The PALESSI Prank: How Payless Shoes Made $20 Shoes 1800% More Expensive
Palessi l Fake Store That Sold $34 Shoes for $645?!
Palessi - Etsy Denmark
Payless shoes once set up a fake luxury shoe store called Palessi to see if people would pay luxury prices for discount shoes
How Payless Successfully Sold its Shoes at a 1,800 Percent Markup
Payless's "Palessi" Demonstrates the Power of Brand Positioning
